Ms Wendy J Sadler
Director - science made simple ltd
Wendy graduated from Cardiff University in 1994 with a BSc in Physics and Music and intentions of becoming a sound engineer. Instead, she began working for Techniquest science centre and caught the science communication bug whilst presenting in the Science Theatre. After a short stint as a presenter in Australia she became Education Manager at Techniquest and appeared as a regular presenter on three series of the ITV Wales programme, "What on Earth" In 2002 she was appointed as the first woman - and youngest person ever - to deliver the Institute of Physics National Schools Lecture tour.
Wendy established "science made simple" in 2002 to help translate the complexities of science to engage a wider public. The company reaches around 40,000 people a year with its innovative approach. The interactive shows they offer are a blend of popular culture, entertainment and education. In 2004 she was voted "Welsh Woman of the Year" and given the WISE* excellence award for helping to promote science to girls and women. In 2005 the Institute of Physics named her "Young Professional Physicist of the year" and in 2007 she was named as a Laureate in the EU Descartes Prize for Science Communication - a prize formerly won by both David Attenborough and Bill Bryson!
Wendy was part of the first ever all-female team on Channel 4's Scrapheap Challenge programme and has also run over a tank of slime live on the former BBC Tomorrows' World programme!
She is passionate about encouraging people to take an active interest in science - whether or not they intend to take it up as a career!
*Women into Science, Engineering and Construction